Transcreation Agency

Transcreation

“Translation is not a matter of words only: it is a matter of making intelligible a whole culture.”

Anthony Burgess

“To know another’s language and not his culture is a very good way to make a fluent fool of yourself. “

Winston Brembeck

Why you might need Transcreation services

You know how important it is for your marketing and advertising content to be adapted to the local market. You also know that if they are to be effective, both your translation and marketing experts must be natives of the countries or regions that you are targeting.

Peter & Clark is therefore not only offering translation services but also transcreation services, thanks to which you will find the expertise you need to ensure that your international marketing content is of the highest quality.

What is Transcreation?

Transcreation consists in a creative approach to translation that takes into account cultural and linguistic factors to create a message with the same nuances as the original, and implies more research and client understanding of the corporate identity, message or product. Also referred to as “creative translation”, “content localisation”, “cross-market copywriting” or “globalization”, transcreation is the art of capturing the essence of a message and recreating it in another language and culture.

Our specialists recreate the original message to adapt it to your target markets, blending elements of language, culture and emotion, and focusing on the product you want to market. It is therefore a complex and creative job. The linguist must be capable of taking a distance from a literal standard translation of the original material to preserve the essence of the message and provoke similar emotional responses in different target market.

How Peter & Clark can help

Marketing content is nuanced and subtle, and culturally and contextually imbued. When crossing languages, a creative message in one language may lose some of the impact when translated into another. This happens when a message carries cultural significance particular to one language and place. This is generally not an issue with standardized technical, legal or financial texts, but when you have a fine-tuned marketing message you want to maintain that resonance across languages (the case of a website translation is one of the typical examples). To achieve this challenge, Peter & Clark’s transcreators have an in-depth understanding of the two cultures in question, and are creative and familiar with marketing, branding and advertising requirements.

Typical Documents entrusted to a Transcreation Agency

Websites
Newsletters
Pitchbooks
Ads
Marketing Communications
Videos
Podcasts

Associated Services

To ensure the delivery of the best transcreation solution, Peter & Clark offers the following services to clients:

Transcreation

Editing

Process Automation

Terminology Management

Marketing Translation

The Sectors our Transcreation Agency specializes in

Automotive Industry Translations

Every automotive brand these days has a global presence. But this sector finds itself faced with a number of constraints. Regulators impose standards, public opinion expects environment-friendly vehicles, and lastly the competitive market encourages innovation. International markets, furthermore, need local adaptation.

Peter & Clark – Services, our transcreation agency, offers comprehensive linguistic solutions that are tailored to the specific needs of the automotive sector.

We understand technical content, we know how to deal with the specific terminology of the automotive industry and how to make content compelling and easy to understand. We provide you with transcreation and localization services for your promotional content to help you increase customer loyalty and grow your market share.

Typical Documents translated:

Brand Content, Corporate Communication
Magazines and Newsletters
Advertising and Marketing Campaigns
PR Materials
Websites
Multimedia Content
Social Media

Lifestyle Industry Translations

Lifestyle is about feelings and perception. Your image and representation need to capture the same attributes everywhere, bearing in mind all the linguistic and cultural specifics. We never just translate. We interpret every aspect of every sentence. We use native translators who are also copywriters. Our transcreation agency takes care of our clients’ commercial and promotional literature efficiently. And that includes advertising, brochures, sales sheets, event packs, special offers and articles.

What’s the English for ‘entremets au chocolat’ or ‘spiritueux’?
If you are not a golfer, do you know what a ‘club’ is, or a ‘driver’ or an ‘Albatros’?

At Peter & Clark, we understand your vision and how you want your brand represented worldwide. We help you convey emotions with words, in all languages.

Typical Documents translated:

Catalogues and Brochures
Cookbooks
Travel Guides
Newsletters, Magazines
Lookbooks
Advertorials
Advertising Campaigns
Press Releases
Websites, Portals and Blogs
Multimedia Content
E-commerce Platforms
Social Media

Fashion Industry Translations

Fashion is constantly evolving.
As there are new trends in clothes and accessories every day, it is a challenge to keep up. Peter & Clark’s transcreation agency is aware of the trending fashion vocabulary across languages and has a team of linguists who specialize in fashion copy translation.

We get to know our clients’ audiences in their target markets. And we adjust the ‘voice’ appropriately, with word play and idiom, to make your campaigns and sales literature as appealing as your apparel, watches or cosmetic products.

Just as every country is different, every client is different. We get to know you and your business thoroughly before we translate or write a single word. Because a one-size-fits-all approach simply won’t do.

Typical Documents translated:

E-commerce
Catalogues and Brochures
Newsletters, Magazines
Lookbooks
Financial and Legal Documents (Annual Reports, Articles of Incorporation, Contracts etc)
Advertorials
Advertising Campaigns
Press Releases
Websites, Portals and Blogs
Multimedia Contents
Social Media

High-Tech Industry Translations

Everywhere in the world new technologies are springing up regardless of national boundaries. The global market for telecommunications, digital tools and applications, and portable devices, is booming.

Companies active in the tech sector are consequently faced with global competition. To optimize their global presence, they need to be sure that their products are accessible to their target audience.

Peter & Clark’s transcreation agency can help you, offering comprehensive solutions for speedy and accurate translations.

When you work with us, you will benefit from our highly specialized and advanced expertise in new technologies. In fact, the technological dimension is an integral element of our own development strategy. We have developed a translation management software with an integrated client portal. This tool, which will allow you to manage all of your translation projects from order to delivery, is being constantly upgraded in anticipation of likely subject-matter requirements in the future.

Typical Documents translated:

Instruction Manuals, Quick Guides
Software and Apps
Financial and Legal Documents (Annual Reports, Articles of Incorporation, Contracts etc)
Magazines and Newsletters
Brand Content, Corporate Communication
Advertising and Marketing Campaigns
PR Materials
Websites
Multimedia Specific Contents
Social media

Transcreation Case Studies

Newsletter Localization

One of our clients actively communicates with their readers via a newsletter they send out regularly. They usually send communications out when an event occurs in their industry, having a direct impact on their readers’ life.

For a few years, we have been translating this content into several languages for them. We were able to develop a solid partnership with the team. Their communication is centralized at Peter & Clark, which allows them to ensure continuity and consistency in the way they communicate.

Short Articles Translation

One of our long-term lifestyle partners is continuously communicating to their readers about a large array of subjects such as travel, music, cinema, and more. We receive short articles on a daily basis.

Over the years, we were able to select their favorite translators which allowed us to develop a special process for their team. They have their very own pool of translators, who know them, what they do, the content they produce and how they like to have it translated.

Your Peter & Clark Partner